Lead pipeline automation for a regional trades business
3× qualified leads in 90 days, zero missed enquiries.
A two-person trades operation was quoting jobs from a shared inbox, a personal phone and a contact form that emailed a rarely-checked address. Roughly a third of enquiries never got a reply, and the ones that did waited days.
They didn't need "a new website" — they needed enquiries to stop falling through the cracks.
I rebuilt the site around a single structured enquiry flow (job type, location, photos, urgency), wired it into a lightweight CRM, and automated the follow-up: instant confirmation to the customer, SMS alert to the owner, and an automatic nudge if a quote hadn't gone out within 24 hours.
Every integration was scoped to least-privilege API keys, and the enquiry endpoint was hardened against spam and injection — a form that books real jobs is also a form bots love.
- ▸ Structured enquiry flow with photo upload
- ▸ CRM integration + SMS alerts
- ▸ Automated follow-up sequences
- ▸ Spam/abuse hardening on all public endpoints
Now on an Essentials subscription covering maintenance, monitoring and seasonal landing pages.
Client name withheld under NDA. References available on request.