Security, speed, automation and the honest economics of running a website that earns money. No thought leadership. Just things worth knowing.
2026-07-05 · 6 min read
Most small business sites are one abandoned plugin away from a very bad week. Here's what security-first looks like in practice — without the enterprise price tag.
2026-07-05 · 5 min read
The one-off website project has a structural flaw: everyone's incentives point at launch day, and nobody's point at the years after it.
2026-07-05 · 6 min read
Slow stores don't feel broken — they feel untrustworthy. What Core Web Vitals actually measure, and which fixes move revenue.
2026-07-05 · 5 min read
You didn't start a trades business to do data entry at 9pm. Five automations that pay for themselves in the first month.